The Chairperson’s Insights into Climate Action
This paper provides a summary of key highlights from interviews with 16 members of the World Economic Forum’s Community of Chairpersons,
read more
The Chairperson’s Guide to Climate Stakeholders
The biggest challenge was that Arguzo was not utilizing technology properly. Too much of the work was still being recorded manually
read more
The Chairperson’s Guide to Decarbonization
Climate change impacts are nonlinear, and even at only 1.5°C of warming –
consistent with the goals of the Paris Agreement
Zero impact brands: the last thing the world needs
Seven ‘Zero Hero’ principlesBelow, we have formulated seven principles for how brands can encourage these more sustainable behaviours and have brought them to life with examples from across a range of sectors and markets.
Don’t boast, nudge
Brands aiming to inspire change should resist the temptation to brag about themselves. Instead they should offer millions of people ways to make small changes to their behaviours.
Normalise the new
Brands can help to make adopting new behaviours easier by framing them as the ‘normal thing to do’ rather than as a radical (and therefore risky or unusual) choices.
Lead (don’t follow) your industry
Brands can establish their leadership credentials and drive widespread change by calling out the big problems that face their industry as a whole – and then inviting others to collaborate and take responsibility together, rather than simply going it alone.
Ask people to make a choice, not a sacrifice
Brands can persuade people to make more sustainable choices if they position their offerings as not just a ‘substitute’ or a ‘sacrifice’, but instead as more rigorously and carefully designed (and thus better than the competition, not just better for the planet).
Be part of a league
Brands can drive up public consciousness and demand for sustainable practices by signing up to cross-category clubs, leadership initiatives and leagues dedicated to driving positive change.
Commit to learning and experimenting
Brands don’t have to claim to be perfect in order to positively influence behaviour. A commitment to experimenting, learning and collaborating can help brands to understand and connect more deeply with their consumers.
Create new patterns of consumption – and business models
Brands can design whole new patterns of consumption that create new and different opportunities to monestise relationships with consumers – which is no bad thing if consumers feel they’re getting great value, as well as reducing their environmental impact.
News hub
Chapter Zero Egypt – 6th Awareness Seminar – Carbon Credit & Carbon Platform – Cairo, 10 January 2024
Carbon Credit & Carbon Platforms Carbon Credit & Platforms explained in Chapter Zero Egypt Awareness Seminar. Abouleish: “Farmers are potential climate heroes” El Diwany: “Carbon credits are considered an incentive to reduce emissions” Cairo, 10 January 2024 – “Carbon Credit & Carbon Platforms” was the title of Chapter Zero Egypt sixth awareness session for Board
Chapter Zero Egypt – Fifth Awareness Seminar – Reporting Guidelines on ESG Platforms Disclosure for ESG Score – 23 November 2023
Chapter Zero Egypt has the pleasure to invite you to attend its Fifth Awareness Session, a Seminar on 23 November 2023, from 3 PM to 6 PM, entitled: “Reporting Guidelines on ESG platforms disclosure for ESG Score”.
Chapter Zero Egypt – The Second Awareness Seminar – Sustainability Strategy – 4 October 2023
Chapter Zero Egypt launches its first awareness seminar for Board Members on Sustainable Development & Climate Risk.
ElSewedy welcomes the launch of the awareness sessions to achieve the Associations’ goals and engage the private sector in facing the challenges of climate change and grasping the opportunities.